“Train people well enough so they can leave, treat them well enough so they don’t want to.” – Richard Branson
Why Organisations Need to Embrace Professional Development For Employees
In today’s ever changing, competitive and complex business environment providing your employees with professional development opportunities is crucial. Developing your people will ensure your organisation is more competitive and ultimately more successful by fostering an environment in which employees are more engaged, productive, loyal and content.
There is no time and it is too expensive.
Some employers claim that there is no time for training and development, or that it could prove too expensive. Many worry that all they would be doing is enhancing employees’ skills for a future employer.
They ask themselves won’t it be a waste of time and money if we invest in professional development and some employees leave? A better question would be to ask what will happen if we ignore the need for professional development and employees stay?
Whilst companies have a pretty clear idea of what professional training costs, they often ignore the real question, what is the cost of not providing training? The problem is that many organisations see training as an expense rather than as an investment.
The most progressive and successful companies invest heavily in training.
4 Compelling Reasons to Embrace Professional Development
Create Happy, Loyal & Productive Employees
Virtually all employees will be happier working within organisations that express a genuine interest in helping them develop the skills that they will need to advance their careers.
Happy employees are more loyal, loyal employees are more productive and research confirms there is an actual correlation between happy employees and successful organisations.
Companies that invest heavily in training will see their investment pay off with better performance, higher productivity and the loyalty of their employees.
Improve Employee Engagement & Motivation
Learning opportunities are among the largest drivers of employee engagement and strong workplace culture. Engaged employees are key to thriving business success.
As your employees acquire new skills and abilities, they will have the confidence to embrace new ways of doing things, their overall performance, efficiency and relationships with colleagues and customers will vastly improve and lead to better business results.
They will become more engaged, excited and motivated to try new solutions and inspire others to do the same, they will be great company ambassadors.
Develop a Team Equipped to Stay Ahead of the Competition
A company is only as good as its employees, and those employees are really only as good as the resources put into them.
Professional development will equip your employees with the knowledge and methodologies to ensure your organisation remains current and ahead of the competition. Every employee represents an investment of both time and money, training empowers employees to achieve more, individual and team performances are boosted, and companies benefit.
In the modern world, it is often the employees, not products, which gives a company a distinct advantage over the competition. Therefore, it makes great business sense to provide professional development which ensures you have the best, most creative, happy and loyal employees you can find and retain.
Improve Recruitment & Retention
Organisations that experience high turnover justify their unwillingness to train claiming that the investment will be wasted when people quit. This self-fulfilling prophesy allows turnover to remain high when employees leave to join companies that do invest in training.
Those who stay will become poor company ambassadors and spread the word that their company does not provide training, and no-one wants to work for a company that does not value and invest in their people.
Once your company becomes known as a place that embraces professional development as a large part of its culture, talented people will want to work with you, because they know they will grow with you. If your culture is focused on valuing commitment and loyalty, providing your employees with opportunities to grow and enhance their careers they will want to stick with your company. To quote renowned entrepreneur Richard Branson:
“Train people well enough so they can leave, treat them well enough so they don’t want to.”
Remember, when employees feel valued, they remain loyal.